{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess contemporary film venues.

The largest shock the film industry has experienced in 2025? The return of horror as a dominant force at the British cinemas.

As a genre, it has remarkably outperformed previous years with a annual growth of 22% for the British and Irish cinemas: £83,766,086 in 2025, versus £68,612,395 in 2024.

“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” comments a film industry analyst.

The top performers of the year – a recent horror title (£11.4m), another hit film (£16.2 million), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54m) – have all hung about in the multiplexes and in the popular awareness.

Even though much of the professional discussion focuses on the unique excellence of prominent auteurs, their achievements indicate something changing between audiences and the category.

“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a head of acquisition.

“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”

But apart from creative value, the consistent popularity of spooky films this year indicates they are giving audiences something that’s much needed: emotional release.

“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a film commentator.

Aaron Taylor-Johnson and Alfie Williams in 28 Years Later, one of the big horror hits of 2025.

“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a prominent scholar of classic monster stories.

In the context of a real-world news cycle featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures strike a unique chord with viewers.

“I read somewhere that the success of vampire movies is linked to economically depressed times,” comments an star from a successful fright film.

“It’s the idea that capitalism sucks the life out of people.”

Since the early days of cinema, social unrest has influenced the genre.

Experts point to the boom of German expressionism after the WWI and the chaotic atmosphere of the 1920s Europe, with features such as The Cabinet of Dr Caligari and a pioneering fright film.

Later occurred the Great Depression era and Universal Studios’ Frankenstein and The Wolfman.

“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” explains a historian.

“Therefore, it embodies concerns related to foreign influx.”

A 1920s film, The Cabinet of Dr Caligari, mirrored post-WWI societal tensions.

The boogeyman of migration shaped the just-premiered rural fright The Severed Sun.

Its writer-director clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”

“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”

Perhaps, the current era of celebrated, politically engaged fright cinema began with a brilliant satire released a year after a polarizing administration.

It sparked a new wave of innovative filmmakers, including various prominent figures.

“It was a hugely exciting time,” recalls a filmmaker whose movie about a murderous foetus was one of the period's key works.

“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”

The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”

An influential satire from 2017 launched modern horror with social commentary.

Concurrently, there has been a reconsideration of the underrated horror works.

In recent months, a independent theater opened in a major city, showing underground films such as a quirky horror title, The Fall of the House of Usher and the 1989 remake of the expressionist icon.

The renewed interest of this “raw and chaotic” genre is, according to the theater owner, a direct reaction to the calculated releases pumped out at the box office.

“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.

“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”

Horror films continue to disrupt conventions.

“These movies uniquely blend vintage vibes with contemporary relevance,” says an authority.

Alongside the revival of the mad scientist trope – with two adaptations of a literary masterpiece imminent – he forecasts we will see horror films in 2026 and 2027 responding to our modern concerns: about artificial intelligence control in the years ahead and “monstrous metaphors in power structures”.

At the same time, “Jesus horror” The Carpenter’s Son – which tells the story of Mary and Joseph’s struggles after Jesus’s birth, and features well-known actors as the holy parents – is set for release in the coming months, and will definitely cause a stir through the Christian right in the United States.</

Manuel Marquez
Manuel Marquez

A digital strategist with over a decade of experience in helping organizations leverage technology for innovation and sustainable growth.